Tag: Salesforce

Today I went down to Melbourne Convention and Exhibition Centre to see what I could learn from the Salesforce World Tour. Unfortunately, it was a waste of my time. A disaster.

If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.

Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.