Tag: Marketing Blog - Page 7

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:

It’s time to Blog!

We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.

When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.

In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.

X-FACTOR - DO YOU HAVE IT?

Have you ever walked into a room and everyone has turned to stare at you?

Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?

Do your staff proudly tell the world that they work for your company?

Are you customers skiting over the fact that they use your company's services?

If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.

We are 6 weeks into a new financial year. The market took a big nose dive last week causing many sleepless nights for people around the globe and housing prices are on the decline after a heated market that seemed to go for far too long effecting the sentiment of all consumers.

The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.

Happy Easter!
At Marketing Eye we wish everyone a safe and relaxing Easter with family and friends.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!