Tag: Marketing Blog - Page 5

If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.

There’s no denying the power social media has when it comes to growing your business and building your brand. But you have to realise something: you could have the best product or service in the world but if no one knows about it, it’s peanuts!

A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.

Oftentimes, these terms are used interchangeably…

But they actually mean two different things.

Think of it like this…

You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.

The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.

So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.

If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

Marketing for accountants is a unique challenge. The preconceived idea that people have of accounting firm is difficult to overcome since people won’t choose to engage with their accountant until they have too. When they do have to choose an accountant, they might not shop around to find the best solution, instead going with what is close or what they already know through experience or recommendations from friends and family. Many people will choose an accounting firm and stick with them.

The retail space a decade ago is vastly different from what it is today, the most significant factor being the boom of e-commerce and the introduction of more direct-to-consumer (DTC) brands.

No matter how big or small your business is, a well-developed marketing strategy can go a long way in turning your brand into a successful one. But in today’s competitive world, how do you get your brand’s marketing strategy to stand out from that of your competitors? Do you think you’re doing enough but still don’t see the results you desired? If you’ve nodded your head in agreement, then you’re looking for something more than just a basic marketing plan. Worry not. We’ve got you covered.

Email marketing may be an old form of digital communication, but do you know that it consistently helps businesses deliver better ROI than many other marketing channels? Email marketing is the process of targeting your existing and prospective customers through email. It is a form of digital marketing as well as direct marketing which uses email to reach out to your business’s customer list and make them aware of new products, special offers, discounts, and other services your business offers.