Tag: marketing - Page 3

As a marketer, if you want to stand out from the crowd, you need to stay ahead of trends, techniques and technologies at all times. This is where influencers in marketing play a vital role. These individuals are not just thought leaders; they are trailblazers who shape the future of marketing with their ideas and insights. From digital marketing gurus to content marketing experts, these top 20 marketing influencers offer invaluable knowledge and inspiration to professionals in the field.

Today I went down to Melbourne Convention and Exhibition Centre to see what I could learn from the Salesforce World Tour. Unfortunately, it was a waste of my time. A disaster.

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

Beginning a marketing career can be both exciting and daunting. The thrilling nature of the industry, the constant evolution of tools and strategies and the pressure to deliver results can be overwhelming for newcomers. Reflecting on my long journey as a marketer, there are several important insights I wish someone had shared with me when I started my marketing career.

Are you feeling uninspired, unchallenged and downright bored in your marketing job? You're not alone. Many professionals experience periods of stagnation and disinterest in their careers, especially in fields like marketing. However, the good news is that there are steps you can take to reignite your passion and find fulfillment in your current role.

Let's discover why you might be feeling this way, explore the temptation of job hopping and then discuss strategies for revitalising your career right where you are.

In marketing, it's quite common to face challenges and setbacks that can leave you feeling frustrated and discouraged. Despite your best efforts, your marketing initiatives may not be delivering the results you hoped for, leaving you wondering, "What do I do now?"

Let us explore common reasons why marketing efforts may fall short and look for strategies for getting back on track and achieving the success you aim for.

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour. 

Harnessing the transformative power of Google Ads, businesses can skilfully manoeuvre the elaborate world of lead generation. Despite a staggering 96% of initial site visitors refraining from immediate purchases, they embody a reservoir of potential buyers waiting to be tapped into.

A consistent stream of leads can be cultivated by leveraging clickbait through Google Ads, transitioning these passive observers into enthusiastic advocates of your brand.

However, realising its full potential requires a specific approach, where the strategic use of clickbait becomes pivotal. When employed strategically, clickbait can captivate audiences with its allure, guiding them towards the desired threshold of purchase.

This blog explores the art of optimising lead flow through Google Ads, supported by empirical evidence and diverse case studies spanning various industries.

The aged care sector has faced unprecedented challenges during the COVID-19 pandemic, compelling many facilities to rethink and revamp their marketing strategies.

One such example is Cobram Regional Care, which undertook a significant rebranding initiative during this period. This move not only revitalised their presence but also aligned their image more closely with the evolving expectations of families and residents.

This blog explores why rebranding is becoming a critical strategy for aged care facilities and how a focused approach to marketing can transform their outreach and engagement efforts.