In the logistics sector, Yusen Logistics stands out with its strong commitment to a customer-first approach. This philosophy highlights every aspect of their operations and is vividly reflected in their marketing strategy. By prioritising customer service, Yusen Logistics ensures that every interaction enhances customer satisfaction and loyalty. Let us explore how Yusen Logistics' marketing efforts, from trade shows to digital strategies, consistently focus on delivering exceptional customer service.
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Known for its thorough and strong approach to logistics and transportation, Qube has set benchmarks in the industry for its operations and their innovative and strategic marketing efforts. Let us discuss the marketing strategies employed by Qube, reflecting on their early days and how their commitment to marketing has contributed substantially to their growth.
The solar energy market in Australia is growing as more residential, commercial and industrial consumers turn to renewable energy sources. To stand amid the stiff competition, solar energy companies must adapt to efficient marketing tactics. Let us look into specific strategies suited specifically to the Australian market, including an overview of state-specific rebates and incentives.
Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.
Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.
The energy sector is one of the most challenging industries in the world. Energy companies must adapt their marketing strategies to stay competitive, as the global companies push towards sustainability, renewable energy sources and technological advancements. Let us explore the key elements of successful energy company marketing, focusing on long-term SEO strategies to ensure sustained visibility and engagement.
Entrepreneurs, young marketers and small businesses are discovering the transformative influence of AI in their marketing strategies. If you’ve ever dreamed of mastering DIY marketing with AI, then our Come Market Your Business with Me program is exactly what you need. This thorough workshop is designed to empower you with the skills and knowledge to utilise AI technology and take your marketing efforts to the next level.
As an entrepreneur, you might wonder how to create a marketing strategy that stands out and increases the growth of your business. Enter Come Market Your Business with Me by Robotic Marketer, designed to empower you with the skills and knowledge to market your business proficiently. This thorough program is personalised to meet the needs of entrepreneurs, young marketers and small businesses looking to improve their marketing game.
Are you ready to take control of your business's marketing strategy like a pro? At Robotic Marketer, we're thrilled to introduce our latest offering that's designed just for you: the Come Market Your Business with Me Program.
The logistics industry is a very competitive field. A strong SEO strategy is essential to stand out and attract potential clients as companies are constantly competing for the top spots on search engine results pages (SERPs). Let us explore the best practices, tips and tricks for improving your logistics business's online presence and increasing your search engine rankings.
Google Ads has become a very important tool for businesses across all industries, including logistics. Utilising Google Ads can significantly improve your brand visibility, attract new customers and drive business growth. Let us explore the ins and outs of Google Ads for logistics marketing, highlighting what you should know to maximise your advertising efforts.
Running a business has its difficulties. From keeping up with market fluctuations to juggling multiple roles, the entrepreneurial journey can be overwhelming and hard to manage on your own. One area that can be especially hard to deal with is marketing. How do you promote your business successfully without breaking the bank or losing motivation?
I moved from Mount Gambier to Melbourne two months ago to complete my exciting internship journey with Robotic Marketer. Arriving in Melbourne, a city full of opportunity, I felt very grateful and determined to do well. This moment was an important stepping stone from university into my professional life as a marketer. It was also an exclusive perspective of the marketing industry – a field that has always captivated my curiosity and creativity.
Local retail businesses play a vital role in neighbourhoods and communities, offering a unique touch that large chains and big brands often miss. With the right marketing strategies, local retailers can attract new customers, retain existing ones and cultivate a sense of community that brings long-term loyalty.
Let us explore a range of creative and budget-friendly marketing tactics specifically suited for local retail businesses.
As we cross the halfway-mark of the year, it's a great time for businesses and non-profit organisations to take stock of their marketing efforts and assess their effectiveness. One of the biggest challenges businesses faces is knowing whether their marketing is at par with competitors or the industry standards, and ascertaining where they can improve marketing performance.
And that is where a marketing audit figures in. A marketing audit is a detailed evaluation of a company's marketing strategies, activities, goals and performance. It identifies strengths and weaknesses, ensuring that the business stays on track to achieve its objectives and should always be completed by a third-party with no bias to any facet of your organisation.
Having a mid-year review can be particularly beneficial at this uncertain time with interest rates rising, elections coming up and economy slowing down. A thorough review at this time will help businesses and organisations stay agile and responsive.