Tag: strategy - Page 4

Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.

A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.

In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed. 

If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.

If you’re using any kind of digital platform, you’ve definitely heard of data analytics and why it’s a big deal, but 2021 is already presenting several massive challenges for businesses globally. 

Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.

With marketing campaigns being the key to the success of any business model, the way marketers think in times with such uncertainty has never been more crucial. In the wake of the COVID-19 crisis, the market will never be as we once knew it. Hence, the role of marketers has never been more important in laying out the ‘yellow brick road’ for business’ success.

As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.

Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?