Tag: SEO - Page 4

It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.

In digital marketing SEO campaigns aim to drive organic search results and website traffic from search engine’s such as Google. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Google’s search results are constantly changing to provide the best user experience for their users.

You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.

Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.

To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive. 

Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines. 

According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs. 

While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:

Businesses, brands, and marketing teams have a lot they must account for nowadays. As social media and content marketing is still on the rise, keeping tabs on the number of followers, likes, comments, shares, tags, etc, on such a large number of social media platforms, finding the time to shift through your Google rankings can sometimes be overlooked. But as Search Engine Optimization continues to be a key factor in a company’s marketing regime, keeping on top of these statistics is crucial to your business's success.

Recent studies have shown that although social media has taken over our social lives, Google is still the most popular website worldwide. With more than 86 billion total monthly visits in comparison to that of Facebook who only get 20 billion and Instagram and Amazon who only get 4 billion, Google is still a website you should care about and invest in, going into 2022. 

Quality and meaningful content is easily the most effective way to engage and have meaningful interactions with customers. Content when used correctly, can educate, relate to, empathise with and communicate with customers from all walks of life. That’s not to say you can just hop on your laptop and start writing the first things that pop into your head, there’s a lot of thought and planning behind even the most spontaneous of posts. Here are 7 of the top current writing trends that can help you better engage and connect with more of your customers.

In business, data is everything. It dictates every single decision that is made, big or small. This fact is becoming ever more apparent as businesses continue to embrace the digital age, employing the use of technology for everything from their marketing strategies, all the way through to their business platforms. Therefore, understanding what all this accumulated data means has never been more important. That’s why every marketing department needs a taxonomy specialist. A rather unknown role, in the marketing context, it is the taxonomy specialist’s job to group and organise data. 

LinkedIn has become a powerful tool that plays a critical role in connecting professionals and organisations across the world to make them more productive and successful. For financial services firms, the platform offers an opportunity to optimise their firm, grow their network and generate leads amongst new audiences. And yet, many financial services firms struggle to leverage their talent, their platform and their network to increase brand awareness and generate qualified leads. So how should financial services firms use LinkedIn?

Here are the four key ways that financial services firms should be using LinkedIn to their greatest benefit.

The digital marketing space is continuing to grow at a rapid pace, with the constant development of new solutions and technologies to improve business marketing performance. In the arena of these new technologies, many marketers and small business owners may be asking themselves which solution is best fitted to their company. Now don’t get me wrong, it’s always great to try and experiment with the latest and greatest advent in marketing. However, it’s been observed that traditional and more reliable methods consistently produce better results for businesses over time.