Tag: SEO - Page 2
Improving Your Online Visibility with Successful SEO Optimisation
As marketers, we all know that the significance of search engine optimisation (SEO) cannot be overstated. According to a recent survey by Forbes, AI and Google updates are the biggest challenges facing the industry right now. With more and more consumers turning to Google to find products and services, companies must make sure that their online presence is prominent and accessible.
But how do we achieve that? The answer is simple enough: through successful SEO strategies that not only focus on increasing visibility but also on delivering high-quality, relevant content to the target audience.
Top 20 Marketing Influencers to Follow for Expert Insights
As a marketer, if you want to stand out from the crowd, you need to stay ahead of trends, techniques and technologies at all times. This is where influencers in marketing play a vital role. These individuals are not just thought leaders; they are trailblazers who shape the future of marketing with their ideas and insights. From digital marketing gurus to content marketing experts, these top 20 marketing influencers offer invaluable knowledge and inspiration to professionals in the field.
7 Things You Should Learn from Neil Patel About SEO
Neil Patel is, undoubtedly, one of the most influential figures in digital marketing and SEO. As the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics, and through his own consultancy and content, Patel has helped countless businesses improve their online presence. His insights into search engine optimisation (SEO) are invaluable for anyone looking to improve their website's visibility and performance.
Let us explore some key lessons you can learn from Neil Patel about SEO, backed by his extensive experience and proven strategies.
Entegra Signature Structures
Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.
The Sound of Success: Dominating Voice Search Optimisation Today
In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game.
Revamping SEO in 2024: A Human-Centric Guide for Your Website
In the marketing universe, the essence of a great website lies in its ability to connect, engage and rank effectively on search engines. As we embark on 2024, it's time to humanise our approach to SEO and ensure our websites speak both to our audience and search algorithms. Here’s a guide specially created for you to understand and simplify the intricacies of updating your website for SEO in 2024.
How To Beat Your Competitor At SEO
When faced with the challenge of a competitor beating you on a keyword, there are several strategic actions you can take to improve your standings and even surpass them in search rankings. Here's a comprehensive approach based on insights from industry experts:
SEO in 2024: Navigating Algorithm Changes and Best Practices for Website Optimisation
Mastering Search Engine Optimisation (SEO) has become highly essential for any business aiming for success. So, what exactly is SEO? It’s a multifaceted process that boosts both the quality and quantity of traffic to your website via search engines. By refining your website’s technical setup, enhancing the relevance of your content and overall link popularity, SEO ensures your web pages are more visible and relevant in response to user searches.
Keyword Mapping for E-commerce: Strategies to Improve Your Product Pages
Keyword mapping is assigning specific keywords to individual pages on a website to improve search engine rankings and increase visibility to potential customers. For e-commerce businesses, effective keyword mapping is crucial for attracting and converting visitors into customers.
Effective keyword mapping also helps e-commerce businesses better understand their target audience and what they are searching for. By identifying high-volume, low-competition keywords, businesses can create more targeted and relevant product pages that meet the needs of their potential customers.
The following sections will cover several strategies for effective keyword mapping for e-commerce businesses.
The Benefits of Interactive Content: Engaging Your Audience in New Ways
Creating engaging and interactive content has become an essential part of any successful marketing strategy. With the rise of social media and mobile devices, audiences have become increasingly accustomed to consuming interactive content that they can engage with and share. Interactive content, such as interactive infographics and videos, provides a unique opportunity to connect with your audience in new and exciting ways.