Tag: marketing strategy - Page 2

As we cross the halfway-mark of the year, it's a great time for businesses and non-profit organisations to take stock of their marketing efforts and assess their effectiveness. One of the biggest challenges businesses faces is knowing whether their marketing is at par with competitors or the industry standards, and ascertaining where they can improve marketing performance.

And that is where a marketing audit figures in. A marketing audit is a detailed evaluation of a company's marketing strategies, activities, goals and performance. It identifies strengths and weaknesses, ensuring that the business stays on track to achieve its objectives and should always be completed by a third-party with no bias to any facet of your organisation.

Having a mid-year review can be particularly beneficial at this uncertain time with interest rates rising, elections coming up and economy slowing down. A thorough review at this time will help businesses and organisations stay agile and responsive.

As business changes, companies must adapt and find new avenues for profitability accordingly. Among the various aspects of business operations, lead generation continues to be one of the most important ones in driving revenue. As competitive pressures mount, the future of profitability relies on creative strategies that not only attract potential customers but also convert them into emphatic advocates for your brand.

Here are some of best strategies covering tried and tested methods for generating leads for your business, all sectors of the industry alike.

If you are a business owner or marketer, understanding market trends, consumer behaviour and a thorough knowledge of competitor analysis are the strongest pillars of success. Market research is the backbone of decision-making, providing the insights necessary for businesses to innovate, compete and grow. With modern technologies and methodologies, market research has changed significantly, offering businesses various sophisticated options to gather actionable data.

In marketing, it's quite common to face challenges and setbacks that can leave you feeling frustrated and discouraged. Despite your best efforts, your marketing initiatives may not be delivering the results you hoped for, leaving you wondering, "What do I do now?"

Let us explore common reasons why marketing efforts may fall short and look for strategies for getting back on track and achieving the success you aim for.

In the competitive market of enterprise software, SAP stands out as a leader, offering robust solutions that help businesses streamline operations and drive growth. As an SAP partner, Net New Names (NNN) have the opportunity to use SAP's powerful platform and vast ecosystem to deliver exceptional value to clients. However, succeeding in the SAP partner ecosystem requires a well-defined and executed marketing strategy.

This blog explores the best marketing strategy for NNN, focusing on how teaming up with new-age tools like Robotic Marketer can play a crucial role in both strategy development and campaign execution.

For entrepreneurs, having a strong marketing strategy you can rely on means developing a plan that not only captures the essence of your brand but also effectively communicates it to the target audience. However, the process of writing a marketing strategy can be daunting, especially when you are balancing it with other responsibilities.

This is where advanced tools like Robotic Marketer come in. It can transform an overwhelming task into a streamlined, efficient process. Here’s how:

As the End of Financial Year (EOFY) approaches, it's a crucial time for you, as a business owner, to reflect on the past year's growth, challenges and opportunities. Among the various aspects of business management, marketing is most likely to come up as a critical area fraught with uncertainty and inefficiency.

Are you spending too much without clear returns? Is your marketing strategy scalable and responsive to change? Do you find yourself grappling with these questions preparing for the new fiscal year?

You are not alone. EOFY is a time for reflections and reconsiderations, especially when it comes to business decisions. Before you move ahead to ‘fix’ everything that you think went wrong, take a moment to read the rest of this blog.

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour.