Tag: business - Page 6

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return was, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognise and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s unlikely we will frequent them again. You never want to lose customers based on your customer service, so build teams that are ready to serve your customers and provide an experience that will keep them coming back. Below, we have some basic elements of customer service you should consider when you build your team.

 

The past few months have been a roller-coaster ride for me and the business. 

I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.

No-one thinks about restructuring when they start a business. They also often don't think about it when it's been going for 2 years or 10 years. But that is a big mistake. Here's why...

When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?

Marketing is a crucial part of many businesses as it grows sales by expanding prospects. Not only marketing increases the visibility of your brand, but it also builds trust and loyalty with your customers. By improving your marketing productivity, you could do more in less time. And thus, increase your profits.

Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.

All businesses want to be successful but unfortunately, it’s not as easy said and done. So what makes a successful Entrepreneur in the world of business and marketing?