At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?
Read more about: How work changed the person I am - Marketing Eye - Mellissah Smith →
Marketing Strategy Blog - Entrepreneurship - Page 3
It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.
When world-renowned hacker Pablos Holman performed on stage and hacked audience members phones and passwords for kicks, he became a household name in the world of hacking. It's not just because he could hack someone's phone for their passwords, it was more about his stagemanship and ability to entertain people through the process.
Read more about: From hacker to fashions most forward set of leggings →
It came to my attention that after buying a new building to house our company brand, 'Marketing Eye' on signage at the front of a retail space may not exactly fit into the landscape of the street.
Read more about: 485 Malvern gives graphic designers and graffiti artists a platform to express themselves →
As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.
Read more about: The 'pinch yourself' moment that every entrepreneur needs to have →
It's a darn shame that women spend so much time bitching about men and equal rights when they really don't do anything about it. I am tired of women complaining how unfair the world is. My question to them (if they live in Australia or the US) is whether that really is the case? I suggest that in most situations it is not.
Read more about: Women spend too much time asking men for their opinions and not trusting their gut instinct →
I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
Read more about: $1,000,000 - Amateur move →
Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.
Read more about: Are women afraid to lead by themselves? →
It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right.
Read more about: Large corporates have deep pockets, but don't be scared off →
Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.
Read more about: The 3 biggest reasons why entrepreneurs can't sleep →
Today is one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip.
Read more about: In business there's days that you will pinch yourself →
There are many reasons why people are held back from reaching their full potential. Some are due to circumstances that they feel they cannot get out of. Other reasons may be that they have commitments over their heads. Or perhaps it's them. They dream big, but do nothing about it.
Read more about: The one biggest instigator that makes people less likely to be successful →
Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.
Read more about: 6 Changes you can make today to be more successful →
Have you ever wondered why so many people have brilliant ideas and never, ever do anything about it?
Read more about: Rethinking Entrepreneurship →
One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.
But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.