Marketing Strategy Blog - Culture - Page 2

Marketing is an overarching area that infiltrates all areas of our lives and provides us with a greater insight into the human psyche and trends prevalent throughout society. Working at an outsourced marketing agency has provided me with an abundance of experience and information about the business world, that will translate throughout the rest of my career.

During my time as a marketing intern for Marketing Eye, I have had the privilege of receiving real-life work experience and utilising all the tools I have received at university in real-life applications. Not only have I learnt a great deal about marketing, but I have learnt even more about myself and my capabilities in taking on new challenges and roles.

Reflecting on my experience, today I’ll be talking about the 5 most important lessons I learned during my first internship, working for an outsourced marketing agency.

With the onset of COVID-19, there have been significant lifestyle and working changes including social distancing and other pandemic measures. Given humans are naturally social creatures, the sudden changes caused by the pandemic have caused a severe cultural shock. For employees specifically, the widespread shift to working from home (WFH) and loss of face-to-face contact can threaten to dissolve company cultures, and leaders must now develop an action plan to keep culture alive!

In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.

So, you have graduated. Congratulations! Now, you have to find a job – or do you?