Tag: influencer marketing - Page 3

When TikTok was created in 2016, no one could have expected it to become what it is today. It is now one of the most used social media platforms out. It is ranked as the 7^th most popular social media platform in the world. There are over 1 billion monthly active users. While many companies believe that TikTok is still an app for dancing videos, it has become a lot bigger than that. Since its launch in 2016, TikTok has been downloaded 3 billion times, gaining 383 million installs in the first half of 2021. It has become extremely critical that your company has an active presence on TikTok. Here are 5 ways your company can utilise TikTok marketing strategy to advance your growth.

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.