Marketing Strategy Blog - Small Business Marketing - Page 5

Entrepreneurs are a unique breed. I know. I am one of them.

It use to be a word that was used to describe the unruly small business owner who spruiked their new businesses from the rooftops. Kind of uncool.

Now, its a word associated with billionaires, A-type personalities, game-changers and fairly much anyone who is "having a go" at business. This is cool - the innovative kind.

When lambasted with questions on what 2014 will look like for small business marketing through social media, I, an entrepreneur who does wear Prada, am as excited as ever. What really is in store for small businesses and how can they capitalize on new, innovative and customer-centric marketing techniques aimed at giving small businesses (and large if I am to honest) a greater insight to customer interaction and push-buying techniques.

Here is the 2014 Outlook for Small Business Marketing

It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones. 

One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible.  After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes. 

I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.

The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online. 

With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.

Inundated with calls from friends, its refreshing to know that through my experience with business expansion, others are able to rethink their business strategies and look at their own business potential.

The US market for my business is 27 times bigger than Australia and as such, a lucrative opportunity exist for businesses like mine that have a strong product or service to capitalise on the market opportunity.

Marketing Eye provides a bespoke business solution for companies that do not have in-house marketing capabilities providing small to medium sized businesses with a complete outsourced marketing department for just $2,000 per month. This includes an experienced marketing manager backed by a team of graphic design, branding, public relations, web and online specialists, all under one brand - no freelancers or outsourcing.

• Globalization is changing the way we work, play and learn
• Technology affects every element of our lives and being
• Employees have become the single most important part of any business
• A person can no longer just blunder into business and expect to survive
• Old business models and paradigms have changed and will continue to do so
• Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
• People have changed.

Last night I had the opportunity to attend an event at JWT Atlanta, the best experiential marketing company in Atlanta and one of the most experienced and creative agencies in all of the US.

They put together events every other month, bringing together people from the marketing and advertising industry.

I really enjoy going to their events as they have quality speakers and as a company, JWT Atlanta is as inspiring as any of the people that they have present. Their office space is uber creative and their people, so much fun, that even I want to go and work there.

Yesterday's speaker was Kevin Carroll, the founder of Katalyst. To say that he is inspirational, passionate and above all, a game-changer is an understatement.