Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Small Business Marketing - Page 2

9 Tactics to Boost your Small Business Marketing Strategy

9 Tactics to Boost your Small Business Marketing Strategy

No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.

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How An Effective Marketing Strategy Can Help Your Business Grow!

How An Effective Marketing Strategy Can Help Your Business Grow!

An effective marketing strategy should be the foundation of your marketing and communications activities. The right strategy will give you clear objectives, provide you with guidelines to point you to the right direction, and give you the appropriate metrics to evaluate your results and improve overall performance.

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5 Things An Expert Can Teach You About Developing A Marketing Strategy!

5 Things An Expert Can Teach You About Developing A Marketing Strategy!

Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.

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Why you should attend a lead generation workshop!

Why you should attend a lead generation workshop!

It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?

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What does COVID-19 mean for your marketing strategy?

What does COVID-19 mean for your marketing strategy?

COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?

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Glen Eira Small Business Website and Digital Marketing Grants Will Give Local Business An Advantage

Glen Eira Small Business Website and Digital Marketing Grants Will Give Local Business An Advantage

Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
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Melbourne's small businesses have been shut down, so why market?

Melbourne's small businesses have been shut down, so why market?

It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
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How small businesses are winning more deals than larger counterparts

How small businesses are winning more deals than larger counterparts

A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
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$10,000 Grant for Small Business Owners who want to up their marketing efforts

$10,000 Grant for Small Business Owners who want to up their marketing efforts

City of Melbourne and City of Sydney have announced a funding of up to $10,000 for businesses trying to get back in the game.

As a part of the government’s effort, the City Council of Melbourne and Sydney has recently announced an economic support package for businesses of up to $5million in grants for SMEs and NGOs.

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How to pivot your business in the current economic environment

How to pivot your business in the current economic environment

Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?
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How to navigate the running of a marketing agency through #Coronavirus

How to navigate the running of a marketing agency through #Coronavirus

The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
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How to write your 2020 marketing strategy

How to write your 2020 marketing strategy

There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.

A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
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How to reignite your team’s creativity

How to reignite your team’s creativity

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

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Female entrepreneurs redefining what it means to do business

Female entrepreneurs redefining what it means to do business

We live in a society of constantly changing perceptions, opinions, and beliefs. But one things for sure, female entrepreneurs are here to stay, and they're making a greater impact on our overarching society and the business world more than we probably think. From new mummy's building mini-empires from the comfort of their own homes to the young tech-savvy generation z's creating a dream-like reality around their greatest passions and developing millions upon millions of followers.

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