Blog Author Mellissah Smith - Page 9
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Tuesday, 01 September 2020
Why employee morale will be even more important post Lockdown
With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.
Published in
Culture
Tuesday, 25 August 2020
5 Reasons You Need A New Digital Marketing Strategy | Marketing Eye
Published in
Marketing
Thursday, 13 August 2020
Why ego is at the heart of intimidation
Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.
I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
Published in
Entrepreneurship
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Wednesday, 12 August 2020
How small businesses are getting burnt by dodgy web developers
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Published in
Marketing
Monday, 10 August 2020
Glen Eira Small Business Website and Digital Marketing Grants Will Give Local Business An Advantage
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
Published in
Small Business Marketing
Thursday, 06 August 2020
Melbourne's small businesses have been shut down, so why market?
It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
Published in
Small Business Marketing
Tuesday, 04 August 2020
Government needs to help small business with marketing
Normally I would say it's not Government's responsibility to help market small businesses, but all of that changed when the Government imposed bans on companies opening their doors.
With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
Published in
Marketing
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Tuesday, 28 July 2020
How do you help your husband be more successful?
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals. I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Published in
Entrepreneurship
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Tuesday, 28 July 2020
Covid has turned small business owners into human punching bags
Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
Published in
Entrepreneurship
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Monday, 27 July 2020
What if trying your best is not enough?
It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in
Entrepreneurship
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