Blog Author Mellissah Smith - Page 8

Mellissah Smith
Perfect Guide To Nailing A Marketing Graduate Job Interview
How do you create a more meaningful customer experience?
As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.
Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.
How marketers are choosing gift boxes for the Festive Season
Why Companies Are Outsourcing Their CMO Roles
Is performance marketing the future?
As more and more people buy online it is becoming abundantly clear that performance marketing is one of the most successful ways e-commerce sites are winning new customers.
My biggest leadership fail
On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December.
Why your marketing consultant doesn't know it all
Is your recruitment strategy the best one?
But I am not alone.
6 Steps to a more positive workplace
“We don’t see things as they are, we see them as we are.”
Anais Nin
To have a job today, we are amongst the more fortunate. With devastating effects of COVID causing recession in many economies, the employment market has fallen to the lowest in many years. Some of the latest statistics on just how high unemployment will be in 2021 can send anyone into a negative space, so how do those who are employed, stay positive.
Marketing's new norm is very competitive
Next looks something like this.