Tag: industry

Industry Associations have long been valuable networking platforms across many different industry sectors, providing members with access to resources, advocacy, and networking opportunities. They help shape industry standards, lobby for beneficial policies, and bring professionals together for collaboration and growth. But in a fast-evolving world, where markets are being disrupted at a dizzying pace, associations too need to rethink their purpose, relevance, and value to members—and this change must start from within.

Marketing is critical for any enterprise, and an effective marketing strategy requires a well-balanced budget. When allocating funds for marketing, companies face a challenging decision between traditional and digital marketing.

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.