Tag: Brand Marketing

Embarking on the entrepreneurial journey is an exciting venture filled with opportunities and challenges. One significant element that plays a pivotal role in this journey is marketing. For an entrepreneur, understanding the role of marketing is essential in establishing and growing a successful business.

Client Overview

Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and employers in the contact centre sector.

The Challenge

Contact Centre Jobs needed to build a strong brand identity to stand out in the competitive job board market. The goal was to create a cohesive brand that would resonate with both employers and job seekers, enhancing their digital presence and increasing user engagement. This involved developing a new logo, website various other marketing collaterals to drive traffic and promote their services effectively.

The Solution

Marketing Eye partnered with Contact Centre Jobs to create a compelling new brand from scratch. This included a new logo, website development, social media strategy and a range of marketing collateral such as EDMs, magazine ads, flyers and brochures. Additionally, we created a user-friendly job board to streamline the job search and recruitment process.

Brand Development

• Logo Design: Marketing Eye designed a modern and professional logo that reflects Contact Centre Jobs’ commitment to connecting talent with opportunity.
• Website Development: We developed a user-centric website featuring a clean and intuitive design. The job board allows employers to post job listings and job seekers to easily find and apply for positions.
• Social Media Strategy:Marketing Eye crafted an overarching social media strategy to boost brand awareness and engagement.

MarketIng Collateral

• EDMs: Engaging email campaigns were created to inform employers and job seekers about the latest job postings, industry trends and events.
• Magazine Ads: Eye-catching magazine ads showcased the benefits of using Contact Centre Jobs for recruitment and job searching, featured in leading industry publications.
• Flyers and Brochures: Professional flyers and brochures were developed to support marketing and sales efforts, providing detailed information about the job board’s features and benefits.

The Results

The comprehensive branding and marketing strategy significantly enhanced Contact Centre Jobs’ market presence and user engagement. Key achievements include:

• Enhanced Brand Recognition: Strengthened identity and market presence.
• Increased Website Traffic: Higher engagement and job applications.
• Improved User Engagement: Increased interaction through social media and EDM campaigns.
• Effective Marketing Collateral: Aided in lead generation and conversion.

Conclusion

By partnering with Marketing Eye, Contact Centre Jobs successfully launched a strong brand identity, improving its visibility and solidifying its role as a top recruitment platform.

We are experiencing a paradigm shift in digital consumerism online due to the rise of NFTs. Traditional marketing is forever changed, as value and ownership are redefined by this new trend which ensures uniqueness and ownership of online assets. Marketing values are also changing due to NFT’s, as consumers are becoming more and more allured by the idea of virtual reality and experience. It is imperative for your brand's success that you are staying up to date with the popularity of NFTs and are thus integrating them into your marketing ideas. 

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

Written by Joyce Shin 

Top brands online have a number of things in common; they post regularly, they are on-brand and they sell the sizzle whether it's using women that are beautiful (and men for that matter), or using the best lighting for each and every product shot.